标签：企划书,企划方案格式,提供各种公司企划案模版, 本站提供让杂志与众不同—店铺促销方案免费下载,http://www.qiuzhi56.com
TXT46HarrisburgNewsCoProgram
RegionalSupermarketChainPermanentFloorstandPromotion
TitlesRotateMonthly
DisplaysLocatedwithinotherStoreDepartments
Soldin2-4pocketIncrementsfor4weekDuration
BasedonPublisherOn-SaleDateRatherthanPre-EstablishedCycle
AuthorizationinChain
HowTheseResultsWereAchieved:
ProperLeadTimetoCoordinateIdeawiththePlayers
One-StopShoppingforPublisher,byProviding
MarketingActivitytoTargetedRetailers
DisplayVehicle(PermanentorIn-and-Out)
Pre-PackingEfforts(NoCoordinationNeededatPrinter)
CustomizedSignage
DistributionAllocation

HowTheseResultsWereAchieved(cont)
One-StopShoppingforPublisher
On-timeDeliveryofProduct
MerchandisingEffortsatthePointofSale
PlacementFeestoRetailers
ReorderActivity
ProvideBefore/AfterSalesResultstoPublisherandtoRetailer!!
EnhancedCommunicationBetweenallParties
ProposeIdeatoPublisherforCommitment
UpdatePublisherEveryStepofWayonRetailersAuthorized
PromoteatHNCMerchandiserMeetings
Promote/UpdateviaHNCMerchandiserConferenceCalls
PromoteviaHNCNewsletter
UpdateParticipatingRetailersonSales
WhatWasLearned
TheRealChallengeStartsAftertheSell-In
TooMuchCommunicationisNotEnough
，大小：1.43 MB